Define the Digital Trail for Norrøna!

Are you ready to elevate an iconic outdoor brand's social media presence to new heights? Do you thrive on building passionate communities and translating digital engagement into real-world impact?

Norrøna, a leader in premium outdoor products and adventure, is seeking a Social Media Responsible to be the driving force behind our online storytelling and community growth. This is your chance to directly shape our brand's global voice and connect with millions of outdoor enthusiasts across the world.

The Mission: Take Our Story to the Next Level
As the Social Media Responsible, you won't just manage our social channels, you'll be the architect of our digital connection. Your core objective is to maximize the value and effect of our content by delivering highly engaging and accurate stories at the perfect moment on the perfect platform.

You will be responsible for:

Strategy & Vision: Setting clear objectives, and building an effective content strategy that dramatically increases traffic and boosts conversions.

Daily Execution: Generating, editing, publishing, and sharing daily content (text, images, video) that fosters meaningful connections. You'll lead social media campaigns for product launches, events, and key initiatives.

Community Leadership: Actively engaging with our passionate followers, encouraging user-generated content, and collaborating with our world-class ambassadors and content creators to craft compelling narratives.

Analysis & Optimization: Embracing a test-and-learn approach to continuously capture, analyze, and act on social data, staying at the forefront of industry trends to ensure we are always performing at our peak.

Who You Are: The Outdoor-Savvy Digital Expert
This role is perfect for a strategic, hands-on, and community-minded social media professional who:

Lives the Outdoors: You have a genuine passion for the outdoor community and intuitively understand our culture, communication style, and values.

Is a Storyteller: You possess a self-motivated initiative to follow up on interesting stories within our company and translate them into captivating, shareable content.

Acts with Integrity: You operate with the highest professional and ethical standards, always working in the best interest of our customers, colleagues, and the Norrøna brand.

Isn't Afraid to Get Their Hands Dirty: You're ready to step in and support wherever necessary, moving seamlessly from high-level strategy to daily content moderation and publishing.

What You Bring to the Trail
• Proven experience in building and executing successful social media plans through competitive research, benchmarking, and audience identification.
• Expertise in generating, editing, and optimizing content across various platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube etc.).
• Technical proficiency to capture, trim, and optimize video for various formats combining engaging visual and audio elements with efficient editing workflows to maximize impact in short attention spans.
• A collaborative spirit, ready to partner with Digital Marketing, Product Development, Customer Experience, Sales and Retail to manage reputation and coordinate impactful actions.
• A strong analytical mindset, committed to monthly reporting and data-driven adjustments.
• Professional fluency in English, written and spoken, is required.

Ready to Lead the Charge?
Join our Marketing Department and report directly to the Global Content and PR Manager. This is a unique opportunity to own and shape the online narrative of a brand dedicated to high-quality, long-lasting products and epic adventures in nature.

Place of work, our newly renovated premises at Lysaker - Norrøna House.

If you are ready to use your expertise to engage a passionate global community, apply now!
Application deadline: 18.01.2026. We review applications on an ongoing basis

Start date: ASAP

Please use our application portal, as we do not accept applications sent via email or other channels.