We’re hiring a hands-on Growth Marketing Lead who can independently own all marketing and growth activities from day one. You’ll be the driving force behind how SportAI shows up in the world — blending influencer marketing, social media, events, and content creation with technical, experiment-driven growth.

You’ll work directly with the CEO and collaborate closely with the product team to shape and execute product-led growth initiatives. This is ideal for someone who thrives in a startup environment, is highly resourceful, and is excited to make a big impact quickly.

A passion for racket sports (tennis, padel, pickleball) is a major plus — the more you understand the culture, the athletes, and the communities, the better you’ll excel here.

About usSportAI is an innovative sports technology company specializing in AI-powered analytics for the sports industry. Our platform delivers instant and precise computer-vision-based analysis in racket sports: tennis, padel, and pickleball, empowering athletes and coaches worldwide.

What You'll Do• Marketing (Influencers + Social + Events + Content)
• Drive awareness, usage, subscriptions and leads for SportAI consumer and enterprise products
• Develop and run our influencer strategy: outreach, partnerships, content coordination.
• Build and manage a consistent, engaging presence on social channels popular in sports communities.
• Manage paid channels:
• Meta/Instagram/TikTok Ad Manager
• Google Ads / YouTube ads
• CAC/LTV optimization
• Retargeting campaigns
• Execute high-impact content creation (video clips, stories, reels, interviews, thought-leadership).
• Plan and run community-driven events, meetups, collaborations, and activations within sports — especially racket sports.
• Shape brand messaging and voice across all public-facing touchpoints.
• Use AI tools to accelerate content creation, research, editing, repurposing, and experimentation.
• Growth (Experiments + Data + Product-Led Growth)
• Analyze user behavior and funnel performance to find the biggest opportunities for growth.
• Design and run rapid experiments (landing pages, flows, onboarding improvements, channel tests).
• Discover, test, and scale new acquisition channels.
• Work closely with the product team to develop product-led growth loops, viral mechanics, and features that improve activation and retention.
• Build a culture of fast iteration using data, insights, and creativity.
• Leverage AI for automation, idea generation, analysis, and optimizing workflows.

Who You Are• Exceptional English language communication skills.
• Based in Oslo or willing to relocate.
• Hands-on executor who enjoys doing the work themselves — not delegating it.
• Comfortable switching between creative storytelling and analytical experimentation.
• Deeply curious about how products grow, why users behave as they do, and what drives adoption.
• Strong interest or background in racket sports (tennis, padel, pickleball).
• Proactive, autonomous, and excited to own marketing without a team initially.
• Experienced working with AI tools (ChatGPT, Claude, Midjourney, automation tools, editing assist tools, etc.) to boost speed, creativity, and productivity.
• Thrives working directly with founders and product teams in a fast-paced environment.
• Wants to grow into a Head of Growth / Marketing leadership role as the company scales.

Qualifications• 4-7+ years experience in marketing, growth, or full-stack growth roles.
• Demonstrated ability to run experiments and drive measurable user or revenue growth.
• Proven experience managing influencers, social media, and content-driven campaigns.
• Strong understanding of product-led growth principles.
• Able to pull insights from data tools (analytics, dashboards) — even without a data team.
• Skilled in using AI tools to accelerate content, research, ideation, and analysis.
• Experience in sports, fitness, or performance industries is a strong plus — racket sports experience is ideal.

Why Join Us• Direct influence on company strategy, brand presence, and product direction.
• Autonomy to build the function from scratch and produce meaningful impact quickly.
• Opportunity to shape and eventually lead a team as we scale.
• Work at the intersection of sports performance, AI, and cutting-edge product innovation.
• Join a passionate, ambitious team building the future of sports intelligence.